National DMOs and Web 2.0

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Comment by Dr Jim Hamill on August 25, 2009 at 9:52am

Craig

Would be good if you could get along to our Web 2.0/Social Media Workshop on 24th Sept.

Full details can be found at http://www.strath.ac.uk/business/cee/cpd/web2/
You can register to attend the workshop at http://ewds.strath.ac.uk/executiveeducation/Web2registration.aspx

You can review Programme Content by going to our e-learning support network at www.web2-0cpd.com (‘sign in’ required)

Take care

Jim H

Comment by Dr Jim Hamill on August 25, 2009 at 9:47am

Thanks Craig

Do you mean the study of City DMO progress in using Web 2.0? This was a study undertaken by one of my students - see Paul O'Hare's page

We are updating our study of National DMOs in Sept of this year - see http://www.tourism2-0.co.uk/profiles/blogs/dmos-web-20-progress-and

I think you have signed up to help us on this so be in touch again soon.

Take care

Jim H

Comment by Craig Nattress on August 24, 2009 at 2:14pm

Hi, has there been any development on the City study? All great info for our DMO.

Craig

Comment by Karine on December 4, 2008 at 3:35pm

You can see the post on this article on my blog: http://www.karinemiron.com/les-ogd-sont-elles-reellement-axees-web-20
Feel free to leave comments! :)

Comment by Dr Jim Hamill on December 1, 2008 at 11:58am

Hi all

I really must thank you all for taking the time to respond/comment on the paper and a very interesting discussion is beginning to take place.

Apologies for not replying earlier but i have been travelling over the last week. I will respond in more detail to the various comments made over the next day or so.

Yes Karine - please feel free to talk about the article in your own blog and make it available to your readers if you like.........will let you know the background to this later.....over the next day or so....

Take care and thanks again to everyone who has commented on the paper .. much appreciated

Jim Hamill

Comment by Karine on December 1, 2008 at 3:27am

Very interesting paper. Was it published in a journal? I'd really like to talk about this article in my blog, do you give me the permission?

Comment by Rob North on November 26, 2008 at 1:22pm

Wow! The conversation has developed since I last came on here. Jim I'll email you a few bullet points about enjoyengland.com that might help you in seminars etc. Yes risk is an issue, but then so it should be. DMOs are funded by tax payers and the industry to promote tourism so it's no surprise that an open source approach to content is going to be a bit scary at first. We've found in reality that most (practically all) people have very positive things to say about our destination. Sure there are those who will use UGC as a means to denounce rather than promote destinations but the fear of this has been much greater than the reality. Our moderation policy is completely democratic meaning we only remove comments that are offensive, blatant spam or totally irrelevant. It is after all the 'potential' that someone could leave a negative comment about a destination that makes the positive comments so trustworthy.

Comment by Alan Rankin on November 26, 2008 at 9:51am

Thought I would chip in here. We operate the www.visitaviemore.com area portal as the local DMO for the Aviemore and the Cairngorms area within the Cairngorms National Park. We were lucky in so far as the site was designed and built over the last 9 months so had no real baggage from a heavily centralised site of the past. Our ethos from day one has been that local businesses will be smarter than us at the end of the day and what we should be doing is simply grabbing attention for the area and passing on referrals to local businesses to take the order. We do not have a centralised booking system, nor will we have one. Our site is a sell and tell site: We sell the area, the business sell their product or service (and take the order) and through web2.0 we allow the customer to tell other customers what it is all about.
To support our front end activity I see the real need to up the performance of the businesses themselves so that the customer is not let down in their web journey from area portal to placing the order. To that end we see our role also as a training or supporting body to help businesses deliver web2.0 platforms for the customer. Again we are not trying to grab, control or manage the customer but offer them places to spend their money, how good the business is at asking for the order is another thing. We are running a pilot workshop in January for local members to open the door to web2.0 and interest is high.
We have just opened up a destination facebook page and in its first week gathgered 'pals', images and now we are looking to start converstaion threads.
All of this on a ice thin budget!

Comment by joe buhler on November 25, 2008 at 7:18pm

That's a great comment Sholto and I agree totally that many DMOs are still stuck with legacy systems that often were introduced with great fanfare to their constituents and then didn't exactly measure up. This makes them even more risk averse but times have changed an in today's fast moving, nimble world of web based solutions they have to enter the fray or get left behind. What's necessary in my opinion is for them to enter into innovative partnerships with some of these new players, many of whom don't even know that DMOs exist. Case in point was a conversation I had last week at the PhoCusWright conference. As you mention, if they don't know how to compete they might indeed become extinct some time down the road.

Comment by Sholto Ramsay on November 25, 2008 at 6:57pm

A real challenge facing DMOs is credibility. When they started spending substantial sums on new systems, they saw themselves as breaking the mould on behalf of a conservative industry "that did not get it". Now the situation is reversed: the industry gets it in a big way and for many the centralised, controlling mindset of the DMOs gets in the way. Furthermore, the promise of the systems has not been realised. Many find themselves bequeathed bespoke, non-standards compliant systems over which they have modest, if any, control and no clear forward path. Increasingly they find themselves competing with private sector DMOs running LAMP systems and able to partner and introduce new modules to their service quickly.
Beyond the question of credibility, there remains a critical risk-aversion amongst all public DMOs. Risk of what other people say - everything must be moderated. What if it does not work? Will it work with the "brand" and the ubiqitous brand guidelines. Maybe we need to take the model of TV and look to encourage more small production companies and dissolve the present structures and patterns of DMOs across the world.

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